With decades of experience in accounting and finance, including 20 years at the CFO level, Craig Hill founded SPENDiD to provide financial peace of mind to those who struggle with or dislike traditional budgeting methods and outdated credit scoring practices. He went on to create MONEYROAD, a web-based application powered by the SPENDiD API, so young people could easily get a clear picture of the cost of life in the real world of “financial adulting” before they get there.

Craig had always wanted to create an automated system for budgeting that leverages the user's personal information and known monthly expenses, blended with SPENDiD's proprietary database of peer spending information and logic. He aimed to make budgeting a simple and easy process that leads to positive financial change - without requiring extensive financial literacy training or real-world experience.

SPENDiD believes everyone should have fast access to a realistic budget that looks to the future and is easy to create, understand, and maintain.

SPENDiD is now a fintech solutions company focused on capturing the power of “crowd wisdom” regarding proven spending and saving behaviors of consumers at all stages of life. At its core, SPENDiD is a highly complex business intelligence tool offered to developers as a simple REST API. We offer dynamic "Peer Benchmark Intelligence," the missing piece in the financial awareness puzzle. Our data speaks a hidden language for the User that unlocks a deeper understanding of likely consumer behavior and paves the way for a more financially informed and wiser future.

If you're curious about harnessing the power of real-world spending data, SPENDiD invites you to explore partnering with us. We're eager to collaborate with forward-thinking organizations ready to break the mold and disrupt traditional approaches to budgeting, credit risk analysis, and financial literacy training.